During its reveal at the 2013 Detroit auto show in January, the new C7 Stingray was met with gasps and flashing lights. The iconic 2014 Corvette was sporting a whole new look, and the press and legions of Corvette fanatics couldn’t get enough of it.
Last week, General Motors posted a new video on its YouTube channel describing the five goals that GM set out to achieve while designing the exterior of the new Stingray.
Firstly, “we wanted to change the upper. We wanted something new, different, compelling that would give you that 100-yard away distinction,” explains Corvette Exterior Design Manager, Kirk Bennion in the video.
Bennion goes on to explain that the front end was revamped to give it a more serious look. “Not angry, but serious,” he clarifies. This “serious look” is achieved through more angular lines of the hood, a more pronounced grille, and foreboding headlights.
The side coves which he describes as a “signature Corvette cue” have been enhanced to appear “more expressive and more bold.” This has been achieved through the use of sharp angles, and larger exposed black vents. The C6 design was a little simpler, and the side coves were not nearly as noticeable.
Bennion also stresses the idea of sculpture as a main design goal. The acute lines and angles of the new Stingray make the car look as if it might have been chiseled from stone.
Lastly and perhaps most controversially, is the modification of the rear end. “We wanted a game-changer,” Bennion says. The signature circular taillights of the C6 have been replaced by more rectangular lenses, which has some Vette traditionalists up in arms. In a video posted on GM Authority in late March, GM exterior design director Tom Peters defended the change, stating, “I wanted to push it away from the traditional round signature to create as much newness as possible. I really wanted to shake it up.” Peters goes on to explain that the circular lights were considered, but the idea was dashed when it was decided that they aged the look of the car and “just didn’t work.”
The initial reaction to the newest Corvette has been mixed. However, with time it’s likely that skeptical enthusiasts will learn to love the sharp new look of the 2014 Corvette Stingray.
Sources: GM Authority, General Motors