Explaing the Dealer Adjustment Markup

C7 Best Value Sports Car, but There's A Caveat
Posted August 23 2013 08:24 AM by Chris Phillip 
Filed under: Corvette News, C7 Corvette, Small Block Engine Corvettes

 The 2014 Corvette Stingray sure seems like a great deal for approximately $50,000 (base model).

 Be prepared however, for some dealers to pull a Dealer Adjustment Markup out of their money-making bag on the first C7s—maybe even for the entire 2014 model year—when it comes time to show you the "real" price they're selling for.

This legal "markup" allows dealers to add any dollar amount they think they can get from a customer above and beyond the MSRP.

So don't be shocked if the dealer you visit for a new C7 tacks $5000, $10,000, we've even heard $20,000 over MSRP for you to be a C7 owner.

Of course, we expect this practice will faze out by the 2015 model year, at least we hope so.

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