Valvoline,  a leading marketer, distributor and producer of quality branded automotive and industrial products and services, has taken on a pro-active environmental approach in the automotive world.

With the recent launch of NextGen, Valvoline is focusing its efforts on M.O.R.E. (Motor Oil Recycling Education). NextGen motor oil, made with 50-percent re-refined oil, provides a platform to educate consumers about the larger environmental impact we can achieve through completing the cycle: changing oil, recycling oil and using recycled oil products. Valvoline is committed to illuminating the connection etween conservation and motor oil recycling, and is challenging Americans to help shine a light on this critical issue. Let’s Do M.O.R.E. <http://nextgen.valvoline.com/nextgen_domore.html> allows consumers to click and show their commitment to closing the loop by recycling oil and using recycled oil products.

 For each person who clicks, Valvoline will donate $1 to Keep America Beautiful to help protect and preserve our community environments.

We’d love for you to join us in supporting this great cause by signing up to “Do M.O.R.E.” – a simple click will go a long way!