Cannonball World Events, creator of numerous well-known international road rallies, has announced an all-new North American road rally, The Cannonball Run Rat Race.  This exciting weeklong road rally will begin on September 3rd, 2011 in New York City with 60 cars traveling across the country picking‐up clues along the way, eventually leading one lucky team to a locker in Southern California, which will contain a large sum of cash.

The rally will feature sixty teams of two or three people competing against one another to crack the code given out at each morning’s check point and collect the five numeric codes which will then match up to a zip code. The sixth clue will release the actual address of the hidden locker containing the cash prize.

“The Rat Race is an exciting yet simple idea”, says Cannonball World Events founder Tim Porter.  “‘The Cannonball Run’ meets ‘Raiders of the Lost Ark’ head on in a madcap race to win a briefcase crammed with cash hidden in a secret location. No engraved cups to win, no big speeches, no pat on the back...just good old dollars. A lot of dollars!”

Each night of the rally the participants attend infamous Cannonball parties.  At the end of each leg of the rally, these ‘Rat Race Cash Seekers’ will be treated to delectable food, luxurious accommodations and legendary Cannonball parties.

The eventful weeklong rally will conclude on September 9th, 2011 with a final night party hosted at the Ritz Carlton in Laguna Beach, CA.

“It’s all about having fun, letting off steam and bonding. And there is also a gut- churning track day to be enjoyed at one of America’s premier racetracks” says Porter.

Entries are strictly limited to 60 cars for the 2011 event. For more information on The Cannonball Run Rat Race or how to become a participant, go to the Cannonball World Events website, www.cannonballworld.com, or email info@cannonballworld.com.