Officials at High Rock Raceway unveiled a new Web site that features comprehensive information about the track, along with a streamlined design representative of the “Racing Country Club” atmosphere of the project.
The site can be found at www.RaceHighRock.com.
“When we’re out in the community talking to people about the Raceway, we consistently get questions about the status of the project,” says Rich Combs, High Rock Raceway president and chief operating officer. “This new Web site will allow us to get that information to them, effectively and efficiently.”
The design of the site allows for constantly updated content along with video and photo galleries.
Also featured will be a members-only section where High Rock Raceway members can schedule visits and track time, order products and services and even chat with other club members about the track and other related information. The site will be updated frequently, and users can sign up for a regular electronic newsletter that details upcoming events and other track information.
Miller Davis, a Salisbury-based marketing/advertising firm designed, built and is hosting the site.
“We’re excited to be able to keep the public consistently informed about the development of the Raceway, and RaceHighRock.com provides the perfect tool to do so,” Combs said.
High Rock Raceway will be the first dedicated road course in North Carolina. Designed by legendary road racer Elliott Forbes-Robinson, this world-class road course will feature 14 turns and span 2.15 miles. The Raceway will host both amateur and professional car and motorcycle race events.
The facility is a true “Racing Country Club” and Raceway officials are currently enrolling memberships and selling luxury, two-story, 1,400-square-foot townhomes.
The Raceway is located in Spencer, North Carolina, directly off Interstate 85 and approximately 40 minutes north of Charlotte and 45 minutes south of Greensboro. It is scheduled to open in 2009.